Skip to main content

Social Media Marketing - 4 Ways You can Convert an User into a Subscriber

In 1940s, there was a shop called Tim's Burgers in one of the alley of the city of New York. Tim Crompton was the sole owner of the shop and made delicious and juicy burgers which was loved by all of his customers. The burgers are so delicious that it was mouth watering to see them come in a nice small plate as you sit inside the small but cozy place.

The customers were all known to him and nobody from outside his usual customer base were his regular visitors. Because of literally no marketing, and no new customers coming into his shop as time goes by, the burger shop died a slow death even though it was more tastier than the established McDonalds and KFCs. 

Reasons for no New customers

New customers gain entry in to brick & mortar stores based on foot volume and mindshare of the shops' advertisements that are available over the locality. The marketing materials that you publish outside the store has to be prominent for customers to notice and get them registered in their minds. Thus, if there is enough advertisements that can be noticed by enough people, the store will get more volume of customers coming in through the door.

What about the digital marketing landscape? The same concept applies to the digital channels as well. The more you market yourself, the more people will walk into your channels and engage with content there. Let's see what reasons could be there for people not to get converted into your customers.

  • There is no proper or easily identifiable funnel for people to convert to customers/subscribers
  • Channel doesn't have instant gratification for the displayed CTA
  • No inherent value for the content published in the channels

What is Channel based Marketing?

Channels are the mediums through which the marketing works. For example, facebook could be a channel and twitter could be another channel. Here, we define the channels as the set of users who belong to a particular system and know how to use the same system. 

Channel based marketing thrives on the fact that each channel is different and the people's behavior is different in each of its channel. Each channel has its own structure and you cannot apply the same principles to the different channels because one technique that worked in a single channel may not work in the other channel. So the idea is to customize your strategy for different channels differently.

What each Channel should aim for?

Even though the channels could be different, there is a common goal on which you could make some assumptions. The common goal is

CONVERT STRANGERS TO YOUR LOYAL SUBSCRIBERS

The strangers who are just visiting your media channel (either facebook, twitter, website etc), can see your website, read some content and move on to the next eye catching channel. This could happen multiple times and you would lose out on the users who could become your subscribers by default. The subscribers are the footloose visitors who become gradual customers in a brick & mortar store. Thus, if you have the ability to make strangers your pals, they will become your customers eventually. And, that should be our goal for sure!

Converting the stranger into a Subscriber? Is it hard?

Not really. More volume of people coming in combined with relevant content, will make majority of your users a subscribers. So there are two problems to solve:
  1. Get more users to visit your media channel
  2. Give relevant content to them
To solve the first problem, you will have generate areas where your intended customers are sitting and move your channel's focus towards that. And get more visitors to come to your websites and reach out to the CTAs. There are multiple tools that does this for you. You can try to get more likes and followers for your channel and get more people to see your content.


The above said company is good at what they say. They will bring in more followers for your channel and make it available for more consumers to consume your content. They can also help you get more likes for your facebook page and they are targeted in what they do. They are really good at this. If anybody is interested, let me know I can put you in touch with them. You can visit them here: Follows.com. Also please follow their blog at https://follows.com/blog/ to read more about social media marketing and how it helps you get more subscribers.

Relevant Content:

Giving relevant content to your users is the basic and very important task that helps users decide whether to follow you or your page. This is very instinctal and if you provide constant value to your users via your content, they will definitely engage with your content and take it for a spin.

Conclusion

So what are you waiting for? Get your social media marketing up and running, and get more customers as you desire. 


Share your view and comments below. 

You can follow me at TwitterFacebookLinkedIn and Website.

Comments

  1. Thanks for such an informative article. Loved your approach to solving the conversion problem.

    ReplyDelete
  2. As mentioned in your article, digital marketing is growing tremendously. But people aren't much aware of its benefits. Schools and colleges should conduct digital marketing training for their students and guide them through new career opportunities.Digital Marketing Course In Chennai

    ReplyDelete
  3. You have shared a very informative article here about the social media marketing. I am impressed by the details that you have shared in this post and It reveals how nicely you understand this subject. If anyone interested to know more about the Social media posts ideas USA, Visit creativeclamor.com

    ReplyDelete
  4. The online advertisement is the latest technology to accomplish your business goals. But you can get the success only by implementing right methodologies into your marketing strategy. For the most part, I like the paid marketing of my blog because it is quick. I have been using the expert PPC and facebook ads services.

    ReplyDelete
  5. Schöner Artikel, den Sie hier über Social Media Marketing geteilt haben. Ihr Artikel ist sehr informativ und beschreibt die Tipps zur Umwandlung eines Benutzers in einen Abonnenten. Vielen Dank, dass Sie diesen Artikel hier geteilt haben. social media marketing Agentur zürich

    ReplyDelete

  6. مكافحة حشرات بالخبر مكافحة حشرات بالخبر
    مكافحة حشرات بمكة مكافحة حشرات بمكة
    مكافحة حشرات بالمدينة المنورة شركة مكافحة حشرات بالمدينة المنورة
    مكافحة حشرات بالدمام شركة مكافحة حشرات بالدمام

    ReplyDelete

Post a Comment

Popular posts from this blog

B2B selling demystified like a Rockstar - Part One

I'm sure every person in the enterprise world knows the definition of b2b. B2B is short for “business to business.” It indicates sales made to other businesses, rather than sales to individuals. The latter is referred to as “business to consumer” sales, or b2c. This distinction makes the sales person think that b2b sales is very different from b2c. B2B requires a lot of interpersonal skills and lots of casestudies to get across to that particular influencer who needs to be convinced that your product/service is going to make a change to his organization. Is that right?

Before we get into the details of b2b selling, lets have a look at this particular statistic from Forrester Research.
1 million B2B sales jobs in the U.S. will be obsolete by the year 2020. – Forrester Research What does this mean? And why is the b2b landscape changing a lot? Before we answer those questions, lets have a look at what b2b selling means.
How do you approach B2B Sales? B2B selling is a step by proces…

Proactive Support Stories #1: How A Call Saved My Day

Basic Support or Unnecessary Support?

Back in the day, when I was running my own startup, I had this fear of missing out on important meetings and I would make sure that I block my calendars with enough of them to ensure that I was on top of everything. In my opinion, this is a basic requirement any executive would have. Comparing this to the customer mindset, there is a very simple yet important requirement that customers want to know any updates to their service or product and how it impacts them at any given moment.

Customer Acquisition is Important. But Retention?

I would like to continue by telling a story that happened to me a few months back. I wanted to commute and I had gotten tired of the two popular cab services in Chennai. I wanted to try something new and got hold of another service provide who was a new entrant to the market. I had started to like their service and was wondering if I could switch completely to them and make my life easier. This is when the following incid…
You will receive wonderful short stories written by him and inspirational articles once every month.