Jey Geethan | Business Blog

Basic Support or Unnecessary Support?

Back in the day, when I was running my own startup, I had this fear of missing out on important meetings and I would make sure that I block my calendars with enough of them to ensure that I was on top of everything. In my opinion, this is a basic requirement any executive would have. Comparing this to the customer mindset, there is a very simple yet important requirement that customers want to know any updates to their service or product and how it impacts them at any given moment.

Customer Acquisition is Important. But Retention?

I would like to continue by telling a story that happened to me a few months back. I wanted to commute and I had gotten tired of the two popular cab services in Chennai. I wanted to try something new and got hold of another service provide who was a new entrant to the market. I had started to like their service and was wondering if I could switch completely to them and make my life easier. This is when the following incid…

Introduction Getting a quick win is hard because it needs multiple ideologies and practices to come together. It would ideally be a combination of least time to support the customer and to help the customer at the right point of their journey. By helping our customers to do the above, we help our products to grow steadily. Microservices can be likened to fast acting customer support, where we are building things in a faster and leaner way. Let’s talk about why an organization would need microservices in the first place.
Why Microservices? As a first hand believer of picking the right tools for the right jobs, I would caution the reader that Microservices might not be a good fit for all organizations. You will have to take a stock of the needs, the pros and cons of an architecture style and then take a decision to either migrate or start building through the specific architecture. Microservices do help in a few things as the organization grows and it helps the product to be modulariz…

This is an personal opinion essay from Jey Geethan about chatbots and its future.
Pre-Introduction Chatbots are programmatically independent software engines which mimic the way that consumers talk to a person and answer them in a appropriate ways - This could be the simplest way in which you can describe them. Also, you can imagine them to be a situation where instead of you talking to a real person over chat, social media, phone or email, you are instead talking to a computer agent who replies on the human's behalf.

Introduction Chatbots are almost everywhere now. Every banking website that you see, you have a bot icon at their bottom right corner. Website owners are also implementing chatbots for their websites where they feel that the chatbots can help their visitors in terms of information and also to reduce the amount of work done by the human counterparts.

In this essay/article, I would discuss about what the future of conversations are. What might happen to chatbots and what…

There are umpteen number of articles about marketing and how to do it better. I am going to take a shot at quickly defining what marketing can do to your business and how it will help you increase your sales and thereby revenue.

What are Jey Geethan's Quick Articles? These are short articles which are easier for the readers to read/consume. These articles will give you a short burst of information in a smaller timeframe. This is not a way to move away from long content, those are available in this website and you can subscribe to my email newsletter to receive more.



At first lets talk about what marketing goals are. These goals can be attained by numerous activities which I am going to let you figure out. Marketing can be described as an activity with these goals:

Make sure the product is aligned with the marketResearch the target audienceReach the target audience for a product/serviceStrategic messaging to create awarenessIncrease product demand
PRODUCT MARKET ALIGNMENT: Goal: …

In 1940s, there was a shop called Tim's Burgers in one of the alley of the city of New York. Tim Crompton was the sole owner of the shop and made delicious and juicy burgers which was loved by all of his customers. The burgers are so delicious that it was mouth watering to see them come in a nice small plate as you sit inside the small but cozy place.
The customers were all known to him and nobody from outside his usual customer base were his regular visitors. Because of literally no marketing, and no new customers coming into his shop as time goes by, the burger shop died a slow death even though it was more tastier than the established McDonalds and KFCs. 
Reasons for no New customers New customers gain entry in to brick & mortar stores based on foot volume and mindshare of the shops' advertisements that are available over the locality. The marketing materials that you publish outside the store has to be prominent for customers to notice and get them registered in their…

The story begins when I encountered a HBR post that works out a few metrics about how companies that have highly engaged employees, outperform those that doesn't. My brain started thinking passively about these metrics and how it can impact business in a larger sense and I started thinking how we can have better engaged workforce that benefits both the company and the employees themselves.

Then, one fine day, when I was driving my car mindlessly, not knowing how my minded drifted to the same topic, I was again deeply thinking about the ways that we could engage employees more in simpler ways and get them involved in more ideation and creation process. This, in my opinion, will create more avenues for the employees to gather real world problem and brainstorm its solutions and help them in their growth for their careers. I thought this could be a real problem that can be solved for the knowledge workers as a whole. Then suddenly there was a huge Volvo bus in front of me siding from…